The Ford Fiesta and Nissan Qashqai are Britain's favorite cars with the Qashqai more popular in the southern half of the nation. This was provided by Carwow, a car buying website, and the data from their car configurator was used to see which model was more commonly searched in the shown areas.
Quite interesting to see the Qashqai as the most popular model in the city it's produced in but not surprising.
Now if only they had an international map to see where else the Qashqai is popular.
India might be one of them, having seen some Indian market SUV's online, I think this sort of fits into the demographic over there, China might be another one.
Heard the China market was slowing down so the low base price of the qashqai may be enough to draw buyers in.
North and South London seems to like the qashqai more, could be due to it's practicality.
That's a good point, state of the economy and market sure does play into buying motivations. But i've also heard that Japanese brands aren't as well received in China as they are elsewhere around the world, something that could account for some lack of consumer interest.
Yeah those have been leaders for a while now, might be tough playing ground for Nissan but of course hard to say without real world results in this new market for it, just have to play the waiting game for those numbers to roll in.
I think this segment is super competitive too. With the rest of the vehicles that the Qashqai has to compete against, I don't think Nissan is aiming at dethroning anyone realistically.
Dethroning is definitely what they won't be able to do but as with any big market theres always going to be a chunk of it that is good enough to help something stay around and scoop up a specific type of buyer.
I'm sure that they will scoop up enough customers to make everything worthwhile. Does Nissan really challenge for the top of any segment? Or perhaps profit margins are a better measure of success than volume.
Nissan's Qashqai is more of a all around good car that will sell in volume. Not sure about profit margins since we have no idea how much it costs to produce one.
Funny how its so popular in Britain because I don't believe that it will be nearly as popular in North America. Maybe that's due to taste, or perhaps it is due to more competition. Just funny how things can work like that.
Well, firstly, we know that people buy tons of pickup trucks in North America and that isn't the case in the UK. Second, you can look at the segment that the Qashqai would be competing in in North America and its hard to believe that the Qashqai will overtake the models that currently are at the top of the sales chart.
I do not think that the Qashqai is going to be selling 10s of thousands of vehicles with the competition that exists and it being a newcomer.
The pickup truck Qashqai ramble has next to NO bearing... See people who buy pickup trucks don't cross shop them with CUV's... but sometimes they do cross shop them for their wives.
See it's not a zero sum game. Hoseholds have multiple cars for multiple reasons...
But lets get to the uninformed part.
The Qashqai does not compete with the CR-V, Nissan has bigger SUV's for that. It competes with the Juke and the HR-V and the TRAX and the CR-V. Nissans aim is the Honda.
See the chart you used also lists a certain Nissan Rogue, in third place, short 5,000 units from the undisputed segment champ... Which should have been the clue that you were wrong.
Double, your chart proves that Nissan can and will build vehicles that appeal to American tastes, the Rogue or X-Trail globally is a extremely popular and successful model...
I'd say it's not an informed opinion.
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