Sales in the SUV and crossover segment is booming and numbers continue to rise. High volume sales may be the new norm, though few models will have as much success as the Nissan Rogue.
As the automaker’s highest volume model in the United States, it’s sales increased by 15% in 2016 compared to the previous year and this year alone it has gone up another 23%. Surprising numbers considering how the Rouge was considered a workhorse model a decade ago.
Perhaps this success can be attributed to the new Rouge Sport or the marketing team’s efforts last year in their partnership with Star Wars. Speaking with Brand Channel, Nissan Marketing Manager Aditya Jairaj revealed just how far the Rouge has come and what they’ve done to change its image over time.
“There’s nothing a good product can’t do,” Aditya said. Nissan has kept improving the Rouge over the years, both aesthetically and performance wise. For the 2018 model year, they are launching ProPilot Assist and standard features will include both Apple CarPlay and Android Auto.
Of course proper marketing helps as well, especially in associated with a much anticipated movie release like the Rogue One: A Star Wars Story. Last year in December alone, Nissan sold around 40,000 Rouges after their Rouge One campaign.
Perhaps we’ll see Rouge Sport sales boom increase dramatically in the future thanks to one of Aditya’s marketing campaigns.