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Sales in the SUV and crossover segment is booming and numbers continue to rise. High volume sales may be the new norm, though few models will have as much success as the Nissan Rogue.

As the automaker’s highest volume model in the United States, it’s sales increased by 15% in 2016 compared to the previous year and this year alone it has gone up another 23%. Surprising numbers considering how the Rouge was considered a workhorse model a decade ago.

Perhaps this success can be attributed to the new Rouge Sport or the marketing team’s efforts last year in their partnership with Star Wars. Speaking with Brand Channel, Nissan Marketing Manager Aditya Jairaj revealed just how far the Rouge has come and what they’ve done to change its image over time.

“There’s nothing a good product can’t do,” Aditya said. Nissan has kept improving the Rouge over the years, both aesthetically and performance wise. For the 2018 model year, they are launching ProPilot Assist and standard features will include both Apple CarPlay and Android Auto.

Of course proper marketing helps as well, especially in associated with a much anticipated movie release like the Rogue One: A Star Wars Story. Last year in December alone, Nissan sold around 40,000 Rouges after their Rouge One campaign.

Perhaps we’ll see Rouge Sport sales boom increase dramatically in the future thanks to one of Aditya’s marketing campaigns.
 

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Its going to take a lot more than this and odds are they need to continue plugging themselves in what people are watching most these days. Forgot which car maker it was but they were in Suits and had a large grip on that show. A similar approach could do them more good than Star Wars.
 

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Nissan is partnering up with Star Wars again though it sounds like they're highlighting the Altima and Titan's safety features instead of just the Rouge. They'll also have a VR experience at some dealerships where customers can pretend they're fixing up a droid.

Not sure when the new video ads will be out so I'll keep my eye on Auto News for now.
 

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Although cool I don't think its going to be that great of a strategy, instead they need to be going a bit smaller scale but dipping themselves in more opportunities. Already I seen car makers get spots in videos that popular YouTube vloggers do. I follow a few vloggers from time to time and often you can see how passionate other people are about them, that passion with product = sales.
 

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In my opinion, Nissan made a great move to collaborate with the Star Wars franchise. As I know, Star Wars has one of the biggest fan bases, so Nissan has opened a channel to get their attention and now they can attract those fans with a "movie-related" car.
 

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No wonder Nissan sold so many Rouges, it's not just marketing alone with the heavy incentives they offer and how are sold to fleets. A lot of brands don't like selling to fleets because it takes away from the sense of exclusivity they may have. Looking at you BMW and Mercedes. Guess Nissan has no qualms about that.
 

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That man was a legend and became the first president of Nissan Motor Corporation U.S.A. Think an old Nissan ad had someone acting as him. On the one hand, him in an ad again would be funny, but it also seems like poor taste to bring back a dead man for an ad.
 
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